Gold
is valuable primarily because a lot of people believe it is. Gold's
value is a cultural phenomenon. Its price is determined by a complex
combination of factors but not necessarily need. Cultures that do not
use gold or do not seek it, do not value it. Gold is mainly an
investment commodity. It is seen as a refuge from shaky currencies
during tough economic times.
Gold has been prized throughout history. Cultures ranging from the
ancient Egyptians to the Chinese to the Native Americans valued it for
its beauty
and unique characteristics. Gold was so treasured that the pursuit of
it led to human atrocities ranging from war to colonialism to slavery.
The Americas were colonized largely as a result of gold exploration.
Spanish conquistador Hernan Cortez wiped out the Aztec Empire, and
fellow Spaniard Francisco Pizarro destroyed the Inca Empire while
plundering gold. Many human migrations, like the 1849 "gold rush" to
California, were a direct result of gold discoveries. So many people
moved to the California Territory that it gained statehood decades
earlier than surrounding territories. Most paper money around the world
was based on the gold standard until the 20th century. The Great
Depression prompted most countries to leave the gold standard by 1932.
Gold is valuable because it has unique properties. It is a soft metal
so it is easy to forge but incredibly strong. It does not tarnish, rust
or corrode. Gold maintains an aesthetically pleasing luster over time.
All these factors enticed cultures all over the world to treasure gold
for artwork, jewelry and coinage. Gold is an element. On the periodic
table it has atomic number 79 and its symbol is "Au". It conducts heat
and electricity well. That makes gold useful for electronics and
chemical applications. Virtually every computer in the world has some
gold in it.
Gold is actively traded on world markets. It is treated as a commodity
with the actual metal never changing hands. It is seen as a refuge for
investments during tough economic times. Investors believe that gold
will always hold its value while currencies and stocks might not. Gold
is valued in jewelry and artwork. It does not cause allergic reactions
and requires no maintenance to sparkle and look great. Gold is also
treasured in coinage and bullion. Gold coins made by ancient
civilizations still survive today and are prized by collectors.
There are misconceptions about how the price of gold is determined. It
is not only about supply and demand. In fact, in 1999 and 2000 there
was a high demand for gold jewelry but the price of gold remained low.
Gold's value is influenced more by world currency markets. The price of
gold is closely linked to the confidence in the U.S. dollar. The value
of gold rises as confidence in the dollar falls. There is also a
misconception about the definition of "pure gold." Nearly all gold in
private ownership is an alloy, meaning it is partially gold. It is
commonly combined with silver or copper to make it hard enough to
handle. Eighteen-karat gold is only 75 percent gold. Fourteen-karat
gold is less than 60 percent gold.
Gold is also valuable because of its rarity. It is estimated that all
the gold in the world would form a cube measuring just 19 meters on
each side. That is a remarkably small amount considering the size of
the Earth. More gold is mined all the time but demand also increases as
there are more people to desire it.